Seller's Guide

This is where we make a plan together. As your agent, I'm going to be asking you questions about your goals for selling your home and any questions or concerns you may have related to your sale. Please take a moment to think about those things before our consultation so that we can ensure we make the best use of our time together and address the most important issues.

I'll also be preparing materials for your review, including an overview of our marketing campaign, an explanation of social strategy, and a comparative market analysis to show you what is selling (and not selling) in your market area.

Ever heard the old saying, "You never get a second chance to make a first impression"?

Well, it's true! In real estate, that first impression can be the difference between selling your home quickly or having it sit on the market for months.

When it comes to real estate photography and video, the first impression isn’t just about the home—it’s about how potential buyers envision themselves living in it. That’s why I provide professional photography and drone photography to showcase every angle of your property—all at no cost to you!

Properties perform best when they go to market on Thursday. To ensure your home is ready, all cleaning and photos should be completed 2-3 weeks prior.

On photo day, we'll handle staging and final cleaning before capturing photos and video. This is an all-day event, so it's best to plan to be away for most of the day.

Once the photos and videos are edited, they will be used to create key marketing materials, including:

• Your home’s custom website
• Neighborhood direct mail pieces
• Social media posts & ads
• Open house materials

Studies show that in order for consumers to make a buying decision, they need to spend 7 hours of time, with 11 touch points from at least 4 different platforms to feel comfortable pulling the trigger. This is why immersive marketing is an absolute must when going to market.

Perhaps 7 hours feels aggressive, but buying a home is often one of the biggest decisions consumers make, so we want to make it easy for them to spend 7 hours on your home.

This is how we do it.

Open houses are essential when selling a property.

Think about it: when you hold an open house, you're exposing your listing to the world—especially if you do it regularly. Each event gives your property renewed attention on all online portals, making your listing pop up in front of more potential buyers. And because this is physical real estate, an open house allows buyers to experience your home in person!

Not only does this mean more exposure for your property and more traffic, but the extra foot traffic increases the chances that someone just looking for fun or out of curiosity might end up being your next buyer.

In real estate, a "due diligence" refers to the period of time agreed upon in the Purchase Contract where the buyers can conduct any inspections with the right to back out and receive back their Earnest Money Deposit. As the buyer, there are many contingencies that they can choose to include in your contract.

Passing this period, if everything looks good at this point, there are just two more stages before closing: a title search and transfer of ownership.

By working closely with me and other industry experts, you'll be better able to understand what contingencies are all about, when they're most likely to be necessary, and what you can do to make sure you're in the best position possible for dealing with contingencies when they arise.

This is it! The big day!!! I’ve done this dozens of times, and I promise you, we’ll get through it just fine. You’ll be signing a lot of paperwork today—most of it pretty dull, all of it important. The good news is, it's all paperwork we’ve already reviewed. After you sign everything, the deal is closed once the following is done:

1. The deed isn’t a legal document until it has been recorded by the county recorder’s office. Once each party has signed, the title company will send it to record. This can take a few hours.

2. Depending on when the deed records, funding will follow. Some loans fund the same day, while others take up to 48 hours after recording. The home is officially closed once it is recorded. Don't stress about the funding being immediate—the lender and title company have the funds, it's just a process to transfer them into your bank account.

Once the deed records, we'll release keys to the new homeowner.